Welcome to Oregon Wine Concierge

Welcome to Oregon Wine Concierge — I’m so glad you’re here.

This will be my very first dip of my pinkie toe into writing at all….ever. I thought for my very first blog post it would be good for my audience and therapeutic for me to write about my why.  You can read a little about my story on my website, but when it comes to my why, I kept it short and sweet – W.I.N.E.

It is more complicated than that. However, it all starts there. I launched this business to bring together two things I love deeply: the wine industry and creating meaningful, memorable experiences. When I talk about wine, when I serve wine, when I drink wine, when I pair food with wine, I light up.  My high energy personality goes into overdrive.  I smile from ear to ear.  I start to drool because I am talking about aromas and flavor profiles and what is fun to pair with.  I love talking about how we can share it with new people, what makes Oregon unique and even better, what we have to offer here in Oregon.  

Beyond my excitement for the wine itself, is my passion for the industry and its success.  I’ve spent over fifteen years working in Direct-to-Consumer (DTC) roles in the Oregon wine industry — managing wine clubs, training hospitality teams, optimizing guest experiences, and improving back-office systems. Before that, I spent 20 years in corporate accounting, finance, and recruiting. The combination — sales through service and operational efficiency — is the second half of Oregon Wine Concierge. My operations experience tells me that it’s not just about the sales but it is also about the bottom line. I want this industry to thrive. 

Two Sides of the Same Mission

1. Winery Consulting
I work with small and mid-sized wineries to improve their tasting room operations, wine club strategy, and guest experience. My goal is to bring practical, tailored solutions that help wineries grow. Consistency and authenticity are most important to me.  Most of my tactics are simple and straightforward but come with years of experience and years of testing it myself.

2. Luxury Travel Planning
For wine lovers, I curate custom itineraries to Oregon wine country. These are high-touch, behind-the-scenes experiences built around artisan wineries, local gems, and one-of-a-kind moments. My itineraries go beyond the winery.  They are built for people to experience Oregon.  If you want to add a hike or a brewery tour, we got you.  Want to take a day trip to the coast, easy peasey.  These itineraries are custom to your needs.

No buses. No crowds. Just meaningful connections to place and people.

What this blog has to offer you. This space is where I’ll share:

  • Wine travel guides and tips for planning unforgettable adventures

  • Behind-the-scenes insights into winery operations and DTC strategy

  • Hospitality best practices to help your business thrive

  • Spotlights on local partners, places to stay, and must-visit tasting rooms

Whether you’re a business owner or a wine traveler, I hope you’ll find inspiration here.

Let’s Stay Connected

If you want to stay in the loop on new posts, exclusive itineraries, or winery resources, sign up for the newsletter here. And if you're a winery or traveler who’d like to work together, contact us here.

Thanks for being here — I can’t wait to share more.

Cheers, Jen